<産業資料/調査レポートの題名> 2022年7月17日

世界のビデオオンデマンド(VoD)市場:ソリューション別(有料テレビ、OTTサービス、およびIPTV)、収益化モデル別(サブスクリプションベースおよび広告ベース)、業種別(メディア、エンターテイメント、およびゲームと教育)、地域別


◆英文タイトル:Video on Demand (VoD) Market by Solution (Pay TV, OTT Services, and IPTV), Monetization Model (Subscription-based, and Advertising-based), Industry Vertical (Media, Entertainment, and Gaming and Education), and Region - Global Forecast to 2024

1 Introduction (Page No. – 17)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered for the Study
1.4 Currency Considered
1.5 Stakeholders
2 Research Methodology (Page No. – 22)
2.1 Research Data
2.1.1 Breakup of Primary Profiles
2.1.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Assumptions for the Study
2.5 Limitations of the Study
3 Executive Summary (Page No. – 28)
4 Premium Insights (Page No. – 32)
4.1 Attractive Market Opportunities in the Video on Demand Market
4.2 Market By Component (2019 vs 2024)
4.3 Market By Solution (2019 vs 2024)
4.4 Market By Industry Vertical (2019 vs 2024)
4.5 Market Investment Scenario
5 Market Overview (Page No. – 35)
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Flexibility and Ease-Of-Use Offering Seamless Customer Experience
5.1.1.2 Proliferation of Mobile Computing Devices
5.1.2 Restraints
5.1.2.1 Growing Threat of Video Content Piracy
5.1.2.2 Disparity in Opinion Between Producers and Aggregators Over Licensed Business Model
5.1.3 Opportunities
5.1.3.1 Increasing Preference for Online Streaming Services Over Traditional TV
5.1.3.2 Mergers With Local Producers and Film Studios Across Regions for the Subscription VoD Model
5.1.3.3 Use of Analytics and AI to Discern Audience Preferences and Reactions
5.1.4 Challenges
5.1.4.1 Complex IP, Government Regulatory Frameworks, and Licensing Regimes Across Regions
5.1.4.2 High Cost of Video Content Creation
6 Video on Demand Market By Component (Page No. – 39)
6.1 Introduction
6.2 Solutions
6.2.1 Pay-TV
6.2.1.1 Cable TV
6.2.1.1.1 Focus on Creating Local Format Content to Boost the Demand for Cable TV
6.2.1.2 Direct to Home
6.2.1.2.1 Increasing Need to Substantially Reduce Customer Churn Driving the Growth of Direct to Home Segment
6.2.2 Over-The-Top Services
6.2.2.1 Flexibility to Access Video on Handheld Devices Driving the Demand for Over-The-Top Services
6.2.3 Internet Protocol Television
6.2.3.1 Attractive Pricing Strategies to Spur the Growth of the IPTV Segment
6.3 Services
6.3.1 Growing Need to Streamline Business Processes Driving the Growth of Services Segment
7 Video on Demand Market By Monetization Model (Page No. – 53)
7.1 Introduction
7.2 Transaction-Based
7.2.1 Attractive Video Packages to Boost the Demand for Transaction-Based Monetization Model
7.3 Subscription-Based
7.3.1 Focus on Delivering Enhanced Customer Experience to Fuel the Demand for Subscription-Based Monetization Model
7.4 Advertising-Based
7.4.1 Higher Penetration of Internet and Use of Mobile Devices to Drive the Demand for Advertising-Based Monetization Model
7.5 Others
8 Video on Demand Market By Industry Vertical (Page No. – 59)
8.1 Introduction
8.2 Media, Entertainment, and Gaming
8.2.1 Ability to Select Content as Per One’s Interest to Drive the Growth of the Market in Media, Entertainment, and Gaming Vertical
8.3 Travel and Hospitality
8.3.1 Growing Demand for On-The-Go Services on Handheld Devices to Boost the Adoption of VoD Solution and Services in Travel and Hospitality Vertical
8.4 Education
8.4.1 Proliferation of Elearning and Smart Education System to Drive the Growth of the Market in the Education Vertical
8.5 Others
9 Video on Demand Market By Region (Page No. – 65)
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.1.1 Presence of Major VoD Solution Providers in the US to Drive the Growth of the Market
9.2.2 Canada
9.2.2.1 Increased Mobility Trend in Canada to Drive the Growth of VoD Market
9.3 Europe
9.3.1 United Kingdom
9.3.1.1 Changing Content Consumption Behavior to Drive the Demand for the OTT Services Segment in the UK
9.3.2 Germany
9.3.2.1 Increasing Number of Digital Viewers Contributing to the Growth of the VoD Market in Germany
9.3.3 France
9.3.3.1 Robust Telecommunication Infrastructure to Propel the Growth of the VoD Market in France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.1.1 Roll Out of 5G Services By Telecom Operators to Drive the Growth of the VoD Market in China
9.4.2 Japan
9.4.2.1 Convenience of Accessing Content From Anywhere and Any Device to Propel the Growth of the VoD Market in Japan
9.4.3 India
9.4.3.1 High Internet Traffic in India Contributing to the Higher Adoption of VoD Solutions
9.4.4 Australia and New Zealand
9.4.4.1 Technologically Advanced Population With Strong Awareness of VoD Content to Drive Svod Monetization Model in ANZ
9.4.5 Rest of Asia Pacific
9.5 Latin America
9.5.1 Mexico
9.5.1.1 Increasing Adoption of Mobile Technology in Mexico to Propel the Growth of the VoD Market
9.5.2 Brazil
9.5.2.1 Digital Transformation Initiatives Across Industry Verticals to Drive OTT Services Segment in Brazil
9.5.3 Rest of Latin America
9.6 Middle East and Africa
9.6.1 United Arab Emirates
9.6.1.1 Government Initiatives to Offer Positive Opportunities for the Adoption of VoD Solutions in the UAE
9.6.2 South Africa
9.6.2.1 Increasing Interest of Audience in Global Video Content to Drive the VoD Market in South Africa
9.6.3 Kingdom of Saudi Arabia
9.6.3.1 Use of Internet to Watch TV and Video Content Propelling the Growth of VoD Solutions and Services in KSA
9.6.4 Rest of Middle East and Africa
10 Competitive Landscape (Page No. – 100)
10.1 Overview
10.2 Competitive Scenario
10.2.1 Partnerships
10.2.2 New Product Launches
11 Company Profiles (Page No. – 104)
11.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 Netflix
11.3 Amazon
11.4 Google
11.5 Apple
11.6 Youtube
11.7 Cisco
11.8 HBO
11.9 Hulu
11.10 Vudu
11.11 Indieflix
11.12 Comcast
11.13 Akamai
11.14 Huawei
11.15 Fujitsu
11.16 Centurylink
11.17 Roku
11.18 Muvi
11.19 Vubiquity
11.20 Right-To-Win
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
12 Appendix (Page No. – 144)
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details


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