<産業資料/調査レポートの題名> 2022年6月17日

世界のオーバーザトップサービス(OTT)市場:種類別(オンラインゲーム、音楽ストリーミング、VoD、および通信)、収益化モデル別(サブスクリプションベース、広告ベース、およびトランザクションベース)、ストリーミング装置別、業種別、地域別


◆英文タイトル:Over-the-Top Services (OTT) Market by Type (Online Gaming, Music Streaming, VoD and Communication), Monetization Model (Subscription-based, Advertising-based, and Transaction-based), Streaming Device, Vertical, and Region - Global Forecast to 2024

1 Introduction (Page No. – 19)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Years Considered for the Study
1.4 Currency Considered
1.5 Stakeholders
2 Research Methodology (Page No. – 23)
2.1 Research Data
2.1.1 Breakup of Primaries
2.1.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Assumptions for the Study
2.5 Limitations of the Study
3 Executive Summary (Page No. – 29)
4 Premium Insights (Page No. – 32)
4.1 Attractive Market Opportunities in the Global Over-the-Top Services Market
4.2 Over-the-Top Services Market, By Monetization Model, 2019
4.3 North America: Market, By Streaming Device and Monetization Model, 2019
4.4 Asia Pacific: Market, By Streaming Device and Monetization Model, 2019
5 OTT Services Market Overview and Industry Trends (Page No. – 35)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Flexibility and Ease-Of-Use to Offer Seamless Customer Experience
5.2.1.2 Internet Proliferation With Penetration of Smart Devices
5.2.1.3 Global and Local Players Offering Freemium Models in Price-Sensitive Markets
5.2.2 Restraints
5.2.2.1 Disparity in Opinion Between Producers and Aggregators Over Licensed Business Model
5.2.2.2 Threat to Privacy of Content Consumption and Security of User Database Due to Spyware
5.2.3 Opportunities
5.2.3.1 Mergers With National Producers and Film Studios Across Regions for the Svod Model
5.2.4 Challenges
5.2.4.1 Complex IP, Government Regulatory Frameworks, and Licensing Regimes Across Regions
6 Over-the-Top Services Market, By Monetization Model (Page No. – 38)
6.1 Introduction
6.2 Subscription-Based
6.2.1 Billing as Per Services Opted By Customers to Drive the Demand for OTT Services
6.3 Advertising-Based
6.3.1 Higher Penetration of Internet and Use of Mobile Devices to Increase the Adoption of OTT Services
6.4 Transaction-Based
6.4.1 Attractive Video Packages Through Transaction-Based Monetization Model to Propel the Adoption of OTT Services
7 Over-the-Top Services Market, By Type (Page No. – 43)
7.1 Introduction
7.2 Online Gaming
7.2.1 Growing Demand for Online Games in Hd Quality to Drive the Growth of the Online Gaming Segment
7.3 Music Streaming
7.3.1 Subscription and Transaction-Based Monetization Models are Highly Embraced By End Users With Regards to Music Streaming
7.4 Video on Demand
7.4.1 Flexibility, Comfort, and Personalization of Content to Drive the Adoption of VOD Services
7.5 Communication
7.5.1 Rich Communication Services to Support Market Growth for the Communication Segment Globally
7.6 Others
8 Over-the-Top Services Market, By Streaming Device (Page No. – 50)
8.1 Introduction
8.2 Smartphones and Tablets
8.2.1 Growing Internet Penetration to Lead to Increased Number of Smartphones, Contributing to the Overall Market Growth
8.3 Desktops and Laptops
8.3.1 Growing Need to View Hd Content on Bigger Screens and Multitasking Habits of Customers to Support Market Growth of Content Viewing on Desktops and Laptops
8.4 Internet Protocol Television and Consoles
8.4.1 Growth of the Gaming Industry to Boost the Adoption of Internet Protocol Television and Consoles for Streaming Over-the-Top Services
9 Over-the-Top Services Market, By Service Vertical (Page No. – 55)
9.1 Introduction
9.2 Media and Entertainment
9.2.1 Growing Internet Penetration and Increasing Demand for Entertainment in the Media and Entertainment Vertical
9.3 Education and Learning
9.3.1 Emergence of Smart Education System and Diverse Learning Needs of Online Learners to Drive the Market Growth in the Education and Learning Sector
9.4 Gaming
9.4.1 Growing Traction Among Millennials to Boost the Gaming Vertical in the Market
9.5 Service Utilities
9.5.1 Growing Demand for On-The-Go Services on Handheld Devices to Boost Service Utilities Adoption
10 Over-the-Top Services Market, By Region (Page No. – 61)
10.1 Introduction
10.2 North America
10.2.1 North America: Over-the-Top Market Drivers
10.2.2 North America: Core Over-the-Top Vendor Initiatives and Developments
10.2.3 United States
10.2.4 Canada
10.3 Europe
10.3.1 Europe: Over-the-Top Market Drivers
10.3.2 Europe: Core Over-the-Top Vendor Initiatives and Developments
10.3.3 United Kingdom
10.3.4 Germany
10.3.5 France
10.4 Asia Pacific
10.4.1 Asia Pacific: Over-the-Top Market Drivers
10.4.2 Asia Pacific: Core Over-the-Top Vendor Initiatives and Developments
10.4.3 China
10.4.4 Japan
10.4.5 India
10.4.6 Australia and New Zealand
10.4.7 Rest of Asia Pacific
10.5 Latin America
10.5.1 Latin America: Over-the-Top Market Drivers
10.5.2 Latin America: Core Over-the-Top Vendor Initiatives and Developments
10.5.3 Mexico
10.5.4 Brazil
10.5.5 Rest of Latin America
10.6 Middle East and Africa
10.6.1 Middle East and Africa: Core Over-the-Top Vendor Initiatives and Developments
10.6.2 Middle East: Over-the-Top Market Drivers
10.6.3 Africa: Over-the-Top Market Drivers
11 Competitive Landscape (Page No. – 98)
11.1 Overview
11.2 Competitive Scenario
11.2.1 Partnerships
11.2.2 New Product Launches
12 Company Profiles (Page No. – 102)
(Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 Netflix
12.2 Amazon
12.3 Google
12.4 Apple
12.5 Facebook
12.6 Youtube
12.7 Hbo
12.8 Microsoft
12.9 Hulu
12.10 Indieflix
12.11 Vudu
12.12 Roku
12.13 Tencent
12.14 Rakuten
12.15 Kakao
12.16 Line
12.17 Right-To-Win
*Details on Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. – 133)
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details


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