1 Introduction (Page No. – 20)
1.1 Objectives of the Study
1.2 Market Definition and Scope
1.3 Inclusions and Exclusions
1.4 Study Scope
1.4.1 Markets Covered
1.4.2 Years Considered for the Study
1.5 Currency
1.6 Package Size
1.7 Stakeholders
2 Research Methodology (Page No. – 24)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing Market Share By Bottom-Up Analysis(Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing Market Share By Top-Down Analysis(Supply Side)
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. – 35)
4 Premium Insights (Page No. – 39)
4.1 Attractive Opportunities in Augmented Reality Market
4.2 Market in APAC, By Application and Country
4.3 Market: Developed vs Developing Markets, 2018 and 2024 (USD Million)
4.4 Market: Major Countries
4.5 Market: Major Applications
5 Market Overview (Page No. – 42)
5.1 Introduction
5.2 History and Evolution of Augmented Reality Technology
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increasing Demand for AR Devices and Applications in Healthcare
5.3.1.2 Growing Demand for AR in Retail and E-Commerce Sectors
5.3.1.3 Rising Investments in Augmented Reality Market
5.3.2 Restraints
5.3.2.1 Security and Privacy Issues Associated With Augmented Reality
5.3.2.2 Excessive Usage of Augmented Reality Can Incur Health Issues
5.3.3 Opportunities
5.3.3.1 Partnerships Between Telecom Players and AR Manufacturers to Reduce Latency to Imperceptible Levels
5.3.3.2 Increasing Demand for Augmented Reality in Architecture
5.3.3.3 Opportunities in Enterprise Applications
5.3.3.4 High Growth of Travel & Tourism Industry
5.3.4 Challenges
5.3.4.1 Display Latency and Limited Field of View
5.3.4.2 Overcoming Social Challenges to Increase Adoption Rate
5.3.4.3 Reconfiguration of Applications for Different Platforms
5.4 Web AR
5.5 Augmented Reality is Gaining Momentum for Rugged Display Applications
5.6 Augmented Reality Technologies
5.6.1 Monitor-Based Technology
5.6.2 Mobile Augmented Reality
5.6.3 Near-Eye-Based Technology
5.7 Value Chain Analysis
6 Augmented Reality Market, By Offering (Page No. – 56)
6.1 Introduction
6.2 Augmented Reality (AR), By Hardware Component
6.2.1 Sensors
6.2.1.1 Sensors are Widely Used in AR Devices for Detecting Motion, Velocity, Magnetic Field, and Object Presence
6.2.1.1.1 Accelerometers
6.2.1.1.2 Gyroscopes
6.2.1.1.3 Magnetometers
6.2.1.1.4 Proximity Sensors
6.2.2 Semiconductor Components
6.2.2.1 Controller is the Most Important Component of AR Devices
6.2.2.1.1 Controllers/Processors
6.2.2.1.2 Integrated Circuits
6.2.3 Displays & Projectors
6.2.3.1 Displays & Projectors Hold the Major Share of Augmented Reality Market
6.2.4 Position Trackers
6.2.4.1 Position Trackers are Used to Maintain Accuracy in Augmented Reality Devices
6.2.5 Cameras
6.2.5.1 Cameras are Crucial Components to Measure Depth and Amplitude of Objects
6.2.6 Others
6.2.6.1 Other Components Include Computers/Video Generators and Combiners
6.3 AR Market, By Software
6.3.1 Software Development Kits
6.3.1.1 Sdks are Used for Deploying AR Solutions for Specific Requirements and Frameworks
6.3.2 Cloud-Based Services
6.3.2.1 Emergence of Mobile Devices With AR Capabilities Drives the Need for Cloud-Based AR Services
6.3.3 Software Functions
6.3.3.1 Workflow Optimization and Remote Collaboration are the Most Trending Solutions of Augmented Reality
6.3.3.1.1 Remote Collaboration
6.3.3.1.2 Workflow Optimization
6.3.3.1.3 Documentation
6.3.3.1.4 Visualization
6.3.3.1.5 3D Modeling
6.3.3.1.6 Navigation
7 Augmented Reality Market, By Device Type (Page No. – 66)
7.1 Introduction
7.2 Augmented Reality Devices
7.2.1 Head-Mounted Displays
7.2.1.1 AR Smart Glasses
7.2.1.1.1 AR Smart Glasses are Widely Adopted Across Companies to Improve Work Efficiency
7.2.1.2 Smart Helmets
7.2.1.2.1 Smart Helmets are Widely Adopted in Construction Sector to Optimize Workflow
7.2.2 Head-Up Displays
7.2.2.1 Head-Up Display Devices are Anticipated to Commercialize in 2020
8 Augmented Reality Market, By Type (Page No. – 73)
8.1 Introduction
8.2 Marker-Based Augmented Reality
8.2.1 Passive Marker
8.2.1.1 Passive Marker is Most Widely Used Marker-Based Augmented Reality
8.2.2 Active Marker
8.2.2.1 Active Marker Uses Led to Track Objects
8.3 Marker-Less Augmented Reality
8.3.1 Model-Based Tracking
8.3.1.1 Model-Based Tracking Depends on Camera Movement
8.3.2 Image Processing-Based Tracking
8.3.2.1 Image Processing-Based Tracking Deploys an Optical Scanner Or A Camera for Image Processing
8.4 Anchor-Based
8.4.1 Google Arcore Deploys Anchor-Based AR to Overlay Virtual Images in Real Space
9 Augmented Reality Market, By Application (Page No. – 75)
9.1 Introduction
9.2 Applications of Augmented Reality
9.2.1 Consumer
9.2.1.1 Gaming
9.2.1.1.1 Augmented Reality Enhances Interactivity in Gaming and Provides A More Immersive Experience to Gamers
9.2.1.2 Sports & Entertainment
9.2.1.2.1 Entertainment Applications
9.2.1.2.1.1 Museums (Archaeology)
9.2.1.2.1.1.1 Augmented Reality Enhances the Viewing Experience of Visitors in Archeological Monuments and Museums
9.2.1.2.1.2 Theme Parks
9.2.1.2.1.2.1 Augmented Reality Enhances the Interactivity of Theme Parks
9.2.1.2.1.3 Art Galleries and Exhibitions
9.2.1.2.1.3.1 Augmented Reality Enhances Artistic Visualization and Provides Immersive Experience to Visitors
9.2.2 Commercial
9.2.2.1 Retail & E-Commerce
9.2.2.1.1 Jewelry
9.2.2.1.1.1 Augmented Reality Enables Consumers to Try Before They Buy and Improvise Consumer Buying Experience
9.2.2.1.2 Beauty and Cosmetics
9.2.2.1.2.1 Virtual Testing of Cosmetic Products is the Key Driver for Market in Beauty and Cosmetics
9.2.2.1.3 Apparel Fitting
9.2.2.1.3.1 Virtual Trial Room is Gaining Consumer Attention
9.2.2.1.4 Grocery Shopping
9.2.2.1.4.1 Augmented Reality Provides Personalized Product Tips in Grocery Application
9.2.2.1.5 Footwear
9.2.2.1.5.1 Virtual Try Before You Buy Feature Drives Growth of Market in Footwear
9.2.2.1.6 Furniture & Lighting Design
9.2.2.1.6.1 Reduced Product Exchange Rate Through Augmented Reality Drives the Growth of Market in Furniture & Lighting Design
9.2.3 Travel & Tourism
9.2.3.1 Augmented Reality Plays A Crucial Role in Enhancing Traveling Experience
9.2.4 E-Learning
9.2.4.1 Augmented Reality Increases Student’s Interaction and Enhances Learning Experience
9.2.5 Enterprise
9.2.5.1 Augmented Reality Aids Enterprises in Providing Better Training By Visualizing Content
9.2.6 Healthcare
9.2.6.1 Surgery
9.2.6.1.1 Augmented Healthcare Apps Can Help Save Lives and Treat Patients Seamlessly Irrespective of Severity of Issue
9.2.6.2 Fitness Management
9.2.6.2.1 Augmented Reality Adds Interactivity and Fun to Workouts
9.2.6.3 Patient Care Management
9.2.6.3.1 Remote Consulting Feature Drives Growth of Augmented Reality for Patient Care Management
9.2.6.4 Pharmacy Management
9.2.6.4.1 Better Scheduling Flow of Medicine Requirement Drives Growth of Augmented Reality in Pharmacy Management
9.2.6.5 Medical Training and Education
9.2.6.5.1 Augmented Reality Enriches Learning Experience and Amplifies Interactivity
9.2.6.6 Others
9.2.6.6.1 AR Helps Radiologists to Perceive 3D Image Data More Precisely for Interventional and Diagnostic Radiology
9.2.7 Aerospace & Defense
9.2.7.1 AR is Being Used to Gain Competitive Advantage Over Enemies
9.2.8 Energy
9.2.8.1 Growing Need to Improve Safety in Oil & Gas Sector Drives Market in Energy
9.2.9 Automotive
9.2.9.1 Emergence of Adas Drives Demand for Ar-Based Hud Technology
9.2.10 Others
9.2.10.1 Agriculture
9.2.10.1.1 Augmented Reality Assists Farmers in Implementing New Techniques With Better Learning Experience
9.2.10.2 Construction
9.2.10.2.1 3D Models Required for Construction Projects Can Be Better Illustrated With Augmented Reality
9.2.10.3 Transportation & Logistics
9.2.10.3.1 AR Technology is Widely Adopted in Transportation & Logistics Sector to Document Trading Activities
9.2.10.4 Public Safety
9.2.10.4.1 Augmented Reality-Based 3D Maps Aid Police Personnel to Enhance Public Safety
9.2.10.5 Telecom/IT Data Centers
9.2.10.5.1 Requirement of Advanced Network Infrastructure in Telecom/It Data Centers Would Help Drive AR Software Market for This Vertical
10 Geographic Analysis (Page No. – 117)
10.1 Introduction
10.2 North America
10.2.1 US
10.2.1.1 US Holds Largest Share of North American Augmented Reality Market
10.2.2 Canada
10.2.2.1 Growing Demand for Augmented Reality in Hospitality Sector is Major Driver for Growth of Canada Market
10.2.3 Mexico
10.2.3.1 Emergence of Industries in Mexico Drives Mexican Market
10.3 Europe
10.3.1 Germany
10.3.1.1 German Market to Grow at Highest CAGR in Europe
10.3.2 France
10.3.2.1 High Spending on Digital Advertising is the Major Factor Driving France Market
10.3.3 UK
10.3.3.1 London has the Maximum Number of AR and Vr Companies in UK
10.3.4 Rest of Europe
10.3.4.1 Inflow of Technology and Products From Countries Such as Germany, the UK, and France Would Help Drive AR Market in Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 China to Dominate AR Market in APAC During Forecast Period
10.4.2 India
10.4.2.1 Several Augmented Reality Startups are Mushrooming in India
10.4.3 Japan
10.4.3.1 Increase in Process Automation Across Manufacturing Sector is Anticipated to Boost AR Market in Japan
10.4.4 South Korea
10.4.4.1 Emergence of Digitalization of Grocery Stores Propels AR Market in South Korea
10.4.5 Rest of APAC
10.4.5.1 High GDP Per Capita Would Help Drive Growth of Consumer and Commercial Applications of AR in Rest of APAC
10.5 Rest of the World
10.5.1 Middle East & Africa
10.5.1.1 Growing Need for Better Healthcare Solutions Drives Demand for Augmented Reality Devices in MEA Region
10.5.2 South America
10.5.2.1 Growing Consumer Market, Low Interest Rates, and Strong Commodity Pricing Likely to Boost Commercial and Consumer Applications of South American AR Market
11 Competitive Landscape (Page No. – 134)
11.1 Introduction
11.2 Competitive Scenario
11.2.1 Product Launches & Developments
11.2.2 Partnerships
11.2.3 Agreements & Collaborations
11.2.4 Acquisitions and Expansions
11.3 Competitive Leadership Mapping, 2018
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies
11.4 Strength of Product Portfolio
11.5 Business Strategy Excellence
12 Company Profiles (Page No. – 143)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Introduction
12.2 Key Players
12.2.1 Google, Inc.
12.2.2 PTC, Inc.
12.2.3 Microsoft Corporation
12.2.4 Seiko Epson
12.2.5 Lenovo
12.2.6 Wikitude GmbH
12.2.7 Vuzix
12.2.8 Daqri LLC
12.2.9 Magic Leap, Inc.
12.2.10 Zugara, Inc.
12.2.11 Blippar
12.2.12 Upskill
12.2.13 Maxst
12.3 Right to Win
12.4 Other Key Players
12.4.1 Atheer, Inc.
12.4.2 Pristine, Inc.
12.4.3 Marxent Labs, LLC
12.4.4 Inglobe Technologies
12.4.5 Meta Company
12.4.6 Augment
12.4.7 Niantic
12.4.8 Sixense Entertainment
12.4.9 Intel Corporation
12.4.10 Apple Inc.
12.4.11 Infinity Augmented Reality, Inc.
12.4.12 Facebook Corporation
12.4.13 Samsung Electronics Co. LTD.
12.4.14 Realwear
12.4.15 Dynabook Americas, Inc.
12.4.16 Optinvent
12.4.17 Wayray
12.4.18 Scope AR
12.4.19 Continental
12.4.20 Visteon Corporation
12.4.21 Eon Reality
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. – 185)
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details
